Market Memory
It’s my mini-whitepaper on the gap between what you’ve built and what people actually recognise, remember and are willing to pay for.
Inside, you’ll learn how language → perception → recognition → opportunity → revenue connect and how to spot where your own Recognition Gap may be costing you.
Download it, read it, keep it forever!
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Who am I?
I’m Francetta Evans-Anfom, a narrative strategist and website ghostwriter. I founded Architects Who Write and developed the Narrative Architecture Framework™ (NAF™) to bring music-level storytelling into the built environment. The Translation Gap is my publication that bridges the distance between what you build and the language your clients actually understand. I’m 36, I’m based in London, originate from Nigeria and Ghana.
What will you learn?
- Where your money is leaking…. How unclear or forgettable language can make a £25k, £100k or £1M+ or £20M+ business look less valuable than it actually is.
- What needs to change… Practical actions you can take across your website, social media, emails, content and other customer touchpoints to make your value clearer and more memorable.
- How to stop sounding like everyone else… Use sharper writing, language and narrative to communicate the thing that makes your business worth choosing, not simply describe what you do.
- The goal: stop letting the value you’ve built drip away through words that don’t carry it.
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